To Niche or Not to Niche?

Hailey DolanBranding, Strategy

One of my core characteristics, which came as a direct result of my public education experience, is being well-rounded. In school, it wasn’t enough to have the best grades. If I wanted to be accepted by a university, I had to participate in a variety of extracurricular activities — to … Read More

Make the Logo Bigger: A Crash Course in Brand Focus

Grant NielsenBranding, Design

Make the Logo Bigger: A Crash Course in Brand Focus

  It always starts as such a seemingly benign note by a well-intentioned client: “make the logo bigger.” So simple, right? What could possibly be objectionable about that? The problem is rarely the request itself, but the impulse to make it. Many tropes have emerged through the years which comically … Read More

How to Develop a Visual Brand Guide

Grant NielsenBranding, Design

How to Design a Brand Guide

I’m lucky to be able to do what I love for a living and brand design is at the very top of my list. However, if there were ever a delusion I would love to dispel as a brand designer, it would be that a logo is not a brand … Read More

How to Handle Competition in Business

Joe SampsonStrategy, Branding

How To Handle Business Competition

I’m going to start by stating something I wholeheartedly believe: competition in business is good. It’s good for the consumer because it affords them more choice based on price, service, quality, and fit. It’s good for the business because it prevents complacency, necessitates innovation, and drives teams and products toward … Read More