YouTube vs. Facebook

Social MediaOnline Marketing, Social

YouTube vs. Facebook

Videos are becoming increasingly important in the online marketing space, and for good reason. 90% of purchasers say that they prefer videos to help them make their buying decisions. Videos are great for memory retention, brand transparency, and establishing trust. Once you’ve spent your marketing dollars on exceptional video ads, … Read More

How to Engage a Social Media Community

Social MediaSocial

How to engage a social media community

After deciding which social media outlets to use, creating your social media account, and building your follower/fan base, learning how to engage a social media community strategically follows next. It’s important to note that engaging a social media community is going to be more important than gaining followers/fans. If your … Read More