YouTube vs. Facebook

Social MediaOnline Marketing, Social

YouTube vs. Facebook

Videos are becoming increasingly important in the online marketing space, and for good reason. 90% of purchasers say that they prefer videos to help them make their buying decisions. Videos are great for memory retention, brand transparency, and establishing trust. Once you’ve spent your marketing dollars on exceptional video ads, … Read More

The Ultimate Guide for Facebook Image Dimensions

Social MediaDesign, Online Marketing, Social

Facebook Image Dimensions

Determining the right size for your Facebook images on both mobile and desktop can be tricky – especially as the shift continues towards more users using mobile to access social media than ever before. 51.7% of Facebook users now access the social network exclusively from a mobile device, according to … Read More

How to Engage a Social Media Community

Social MediaSocial

How to engage a social media community

After deciding which social media outlets to use, creating your social media account, and building your follower/fan base, learning how to engage a social media community strategically follows next. It’s important to note that engaging a social media community is going to be more important than gaining followers/fans. If your … Read More

Infographic: How to Decide Which Social Media Outlet to Use

Social MediaSocial

how to decide which social media outlet to use

Learning how to decide which social media outlet to use can be tricky. There are currently more than 3 billion social media accounts out there, and the social media outlets that they are housed on say a lot more about a user than you might think. Whether you are using social … Read More