There are few things better than the flood of positivity that comes from reading a five-star review for your business. It’s online validation of all of the hard work you and your team have invested in to provide the best product or service imaginable. The inverse of that is of … Read More
8 Do’s & Don’ts of Web Design for Small Business
As creatives at a digital marketing agency, we know well the risk and reward scenario a new website typically represents for a small business. The investment in a new website needs to prove value by providing a favorable, effective user experience for one’s customers. Indeed, most small business websites have … Read More
Effective Social Media Targeting For Brands & Businesses
I recently went back through the Nuera blog catacombs (it just sounds more mysterious than “archives”) to read our A-Z Guide to Social Media Marketing and its subsequent follow-up about the importance of social media analytics. It dawned on me that two sentences about the importance of correctly targeting your … Read More
Small Business Marketing 101
Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More
How To Post About Holidays as a Brand on Social Media
I’m going to level with you: I personally cringe when I see brands try to co-opt a holiday for a social media post. It’s not that I dislike holidays (I’m not a monster!), it’s just that it can feel lazy when it’s not relevant for the particular brand. People are … Read More
An A-Z Guide to Social Media Basics for Brands and Businesses
Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
A Guide To Social Media Do’s And Don’ts for Brands and Businesses
Managing social media accounts for a brand can be a complicated task. There are multiple unique platforms to manage, content and voice styles to consider, and if successful, you basically end up on call for customer inquiries 24/7. While it can seem daunting, social media management for your business can … Read More
Six Things to Consider When Writing for the Internet
If you have a company website, chances are you’re going to have to do some copywriting at some point in your career. In fact, you’re probably going to have to do it a lot. Whether it’s an automated customer service email, a personal bio for your team page, a tweet, … Read More
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