Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
A Guide To Social Media Do’s And Don’ts for Brands and Businesses
Managing social media accounts for a brand can be a complicated task. There are multiple unique platforms to manage, content and voice styles to consider, and if successful, you basically end up on call for customer inquiries 24/7. While it can seem daunting, social media management for your business can … Read More
Six Things to Consider When Writing for the Internet
If you have a company website, chances are you’re going to have to do some copywriting at some point in your career. In fact, you’re probably going to have to do it a lot. Whether it’s an automated customer service email, a personal bio for your team page, a tweet, … Read More
Infographic: Jacksonville Jazz Fest 2017
For the past two years, our team has enjoyed the privilege of working with the Jacksonville Jazz Festival. Tasked with scaling the storied festival’s digital presence and delivering a sharp increase in VIP and special ticket sales, we’ve focused our efforts primarily on driving appropriate traffic to a new website … Read More
YouTube vs. Facebook
Videos are becoming increasingly important in the online marketing space, and for good reason. 90% of purchasers say that they prefer videos to help them make their buying decisions. Videos are great for memory retention, brand transparency, and establishing trust. Once you’ve spent your marketing dollars on exceptional video ads, … Read More
The Ultimate Guide for Facebook Image Dimensions
Determining the right size for your Facebook images on both mobile and desktop can be tricky – especially as the shift continues towards more users using mobile to access social media than ever before. 51.7% of Facebook users now access the social network exclusively from a mobile device, according to … Read More
Instagram’s Future: Why Algorithms Are Good for Brands
You might have noticed quite a buzz about a shift in Instagram’s algorithm. In some cases, the controversy has turned into an all-around uproar with users. What exactly is a social media algorithm and what does it mean for the future of sites such as Facebook and Instagram? What is … Read More
How to Create a Newsletter Subject Line That Works – Really!
Creating a great subject line is an important first step to understanding how to create an entire email newsletter. Without an eye catching subject line, your emails are doomed to get lost in your subscriber’s mailbox abyss. Read on to discover how to create a newsletter subject line that really works. … Read More
