If You Build It, Will They Come?

Joe SampsonOnline Marketing, Strategy, Web Design

If You Build It, Will They Come?

“If you build it, they will come” certainly made for a memorable and legendary one-liner from “Field of Dreams” back in 1989, but when I recently heard it applied to a potential client’s new website, I realized how that expectation could really leave a lot to be desired. We often … Read More

How to Respond to Online Reviews

Jack DeYoungOnline Marketing, Social, Strategy

How to Respond to Online Reviews

There are few things better than the flood of positivity that comes from reading a five-star review for your business. It’s online validation of all of the hard work you and your team have invested in to provide the best product or service imaginable. The inverse of that is of … Read More

8 Do’s & Don’ts of Web Design for Small Business

Grant NielsenOnline Marketing, Web Design

Do's & Don'ts of Web Design for Small Business

As creatives at a digital marketing agency, we know well the risk and reward scenario a new website typically represents for a small business. The investment in a new website needs to prove value by providing a favorable, effective user experience for one’s customers. Indeed, most small business websites have … Read More

Effective Social Media Targeting For Brands & Businesses

Jack DeYoungSocial, Online Marketing

Effective Social Media Targeting for Brands & Businesses

I recently went back through the Nuera blog catacombs (it just sounds more mysterious than “archives”) to read our A-Z Guide to Social Media Marketing and its subsequent follow-up about the importance of social media analytics. It dawned on me that two sentences about the importance of correctly targeting your … Read More

Small Business Marketing 101

Joe SampsonOnline Marketing, Strategy

Small Business Marketing 101

Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More