I recently wrote about how to respond to online reviews (fun!) and I’m sure discerning readers detected some subtext in the sections about negative reviews that I didn’t overtly spell out but certainly didn’t shy away from. Look, it sucks having to respond to negative reviews and comments when they’re … Read More
If You Build It, Will They Come?
“If you build it, they will come” certainly made for a memorable and legendary one-liner from “Field of Dreams” back in 1989, but when I recently heard it applied to a potential client’s new website, I realized how that expectation could really leave a lot to be desired. We often … Read More
How to Respond to Online Reviews
There are few things better than the flood of positivity that comes from reading a five-star review for your business. It’s online validation of all of the hard work you and your team have invested in to provide the best product or service imaginable. The inverse of that is of … Read More
8 Do’s & Don’ts of Web Design for Small Business
As creatives at a digital marketing agency, we know well the risk and reward scenario a new website typically represents for a small business. The investment in a new website needs to prove value by providing a favorable, effective user experience for one’s customers. Indeed, most small business websites have … Read More
Effective Social Media Targeting For Brands & Businesses
I recently went back through the Nuera blog catacombs (it just sounds more mysterious than “archives”) to read our A-Z Guide to Social Media Marketing and its subsequent follow-up about the importance of social media analytics. It dawned on me that two sentences about the importance of correctly targeting your … Read More
Small Business Marketing 101
Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More
How To Post About Holidays as a Brand on Social Media
I’m going to level with you: I personally cringe when I see brands try to co-opt a holiday for a social media post. It’s not that I dislike holidays (I’m not a monster!), it’s just that it can feel lazy when it’s not relevant for the particular brand. People are … Read More
An A-Z Guide to Social Media Basics for Brands and Businesses
Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
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