I’m going to level with you: I used to cringe a little when I saw some brands try to co-opt a holiday for a social media post. It’s not that I disliked holidays (I’m not a monster!), it’s just that it can feel lazy when it’s not framed poorly or … Read More
A-Z Guide To Managing Social Media For Brands: Part II
A few years ago we wrote the first A-Z Guide to Managing Social Media For Brands to account for several universal truths that will always be applicable to social media marketing. It was one of our most visited blogs ever and like our friends out in Hollywood, we saw a … Read More
Client Spotlight: Shrimp Shack
In the Spring of 2019, our agency earned the exciting opportunity to work with the Shrimp Shack–a small but thriving fast casual seafood chain in Jacksonville, Florida. We were excited because while these types of accounts can present a few hurdles, the challenges they present are typically the most fun … Read More
Stop Using Linktree in Your Brand’s Social Media Bios
Last year, while we were onboarding a new social media management client, they asked us to set up a custom-styled and integrated Linktree for their Instagram bio. Linktree, in case you don’t know, allows users to create a personalized and customizable mobile landing page that houses all the important links … Read More
The 4 Most Underutilized Features for Brands on Social Media
I recently read an article about how to increase Instagram engagements for a business and the first tip was to “post interesting content.” This struck me as both insanely obvious as well as being akin to saying “if you make your movie watchable, then people will go see it.”* Sure, … Read More
Taking It Personally (Again) in 2022
I recently wrote about how to respond to online reviews (fun!) and I’m sure discerning readers detected some subtext in the sections about negative reviews that I didn’t overtly spell out but certainly didn’t shy away from. Look, it sucks having to respond to negative reviews and comments when they’re … Read More
If You Build It, Will They Come?
“If you build it, they will come” certainly made for a memorable and legendary one-liner from “Field of Dreams” back in 1989, but when I recently heard it applied to a potential client’s new website, I realized how that expectation could really leave a lot to be desired. We often … Read More
How to Respond to Online Reviews
There are few things better than the flood of positivity that comes from reading a five-star review for your business. It’s online validation of all of the hard work you and your team have invested in to provide the best product or service imaginable. The inverse of that is of … Read More
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