Client Spotlight: Sidecar

Grant NielsenPortfolio, Branding, Design, Web Design


Before we even opened the doors on our Nuera office, we were working with our future neighbors in San Marco. Case in point is one of our very favorite local businesses, (and official company watering hole,) Sidecar. From branding to menu and web design, we’ve quietly been working behind the scenes with the owners to help communicate their unique value through smart design. Having just rounded out our work with a simple video webpage, we thought it a good time to put a spotlight on our collaborative efforts with Jacksonville’s best cocktail bar.

Logo & Icon

Combining the bar’s urban/industrial interior with a classic art deco style sets the tone for Sidecar’s entire visual brand.


The goal of Sidecar’s webpage was as simple as the final product: to showcase their award-winning cocktails. In this case that entailed a video landing page centered on their amazing handiwork behind the bar. Visit Page »

Environmental Branding

From leather-bound journal menus to custom drink strainers and more, we have helped Sidecar craft a consistent statement of quality across multiple media.



Leather-bound journal menus



Spanish-made emblem strainers



Letterpress coasters



Wood-burned exterior signage

About the Author

Grant Nielsen

Facebook Twitter Google+

As our creative director, Grant is responsible not only for the form, but also the function of Nuera’s marketing materials and products. He has been a professional designer since 2002, and remains a leading voice in the creative chorus of Northeast Florida.