A few years ago we wrote the first A-Z Guide to Managing Social Media For Brands to account for several universal truths that will always be applicable to social media marketing. It was one of our most visited blogs ever and like our friends out in Hollywood, we saw a … Read More
Taking It Personally (Again) in 2022
I recently wrote about how to respond to online reviews (fun!) and I’m sure discerning readers detected some subtext in the sections about negative reviews that I didn’t overtly spell out but certainly didn’t shy away from. Look, it sucks having to respond to negative reviews and comments when they’re … Read More
Building Community for Brands on Social Media
At a time where people feel more isolated than ever before, they are turning to social media to feel a sense of connection and community that has been largely absent in the real world. If you’ve logged in to Twitter at any point in the last year then you know … Read More
An A-Z Guide to Social Media Basics for Brands and Businesses
Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
How to Remove False, Negative Reviews from Google and Facebook
In the same way a positive online review serves as the highest endorsement to a prospective customer, a negative review can have the opposite effect. So what recourse does a brand have when someone leaves a demonstrably false, negative review on Google or Facebook? It can be incredibly frustrating just … Read More
A Guide To Social Media Do’s And Don’ts for Brands and Businesses
Managing social media accounts for a brand can be a complicated task. There are multiple unique platforms to manage, content and voice styles to consider, and if successful, you basically end up on call for customer inquiries 24/7. While it can seem daunting, social media management for your business can … Read More
Client Spotlight: Kathy’s Table
We’ve managed social media for Kathy’s Table for nearly a year now and during that time we’ve not only grown their social presence significantly, we’ve also developed a firm grasp on the messaging that engages their customer community. When we learned that they typically experience a downturn during the summer … Read More
How Brands Can Use Twitter To Engage Their Audience
Twitter has been in the news a lot lately, for better or worse. Unlike more popular social networks like Facebook and Instagram, there’s a common perception of Twitter that it’s a haven for vitriolic trolling and off-kilter ramblings condensed into 140 characters. While there’s certainly some degree of validity to … Read More
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