When you understand and define your company’s unique value, you’re able to clearly tell your potential clients or customers how they’ll benefit from your product or service, how that product or service will solve their problems, and most importantly, what makes your product or service different from or better than … Read More
Client Spotlight: Shrimp Shack
In the Spring of 2019, our agency earned the exciting opportunity to work with the Shrimp Shack–a small but thriving fast casual seafood chain in Jacksonville, Florida. We were excited because while these types of accounts can present a few hurdles, the challenges they present are typically the most fun … Read More
To Niche or Not to Niche?
One of my core characteristics, which came as a direct result of my public education experience, is being well-rounded. In school, it wasn’t enough to have the best grades. If I wanted to be accepted by a university, I had to participate in a variety of extracurricular activities — to … Read More
Make the Logo Bigger: A Crash Course in Brand Focus
It always starts as such a seemingly benign note by a well-intentioned client: “make the logo bigger.” So simple, right? What could possibly be objectionable about that? The problem is rarely the request itself, but the impulse to make it. Many tropes have emerged through the years which comically … Read More
From the “Express” Lane: Where Marketing Meets Customer Experience
I was recently at the grocery store and running a little late on my way to an event. With only a few items in my handbasket, all the open checkout lanes were backed up by three-to-five carts. We’ve all been there. It happens…but then I see it: the express lane. … Read More
How to Develop a Visual Brand Guide
I’m lucky to be able to do what I love for a living and brand design is at the very top of my list. However, if there were ever a delusion I would love to dispel as a brand designer, it would be that a logo is not a brand … Read More
How to Handle Competition in Business
I’m going to start by stating something I wholeheartedly believe: competition in business is good. It’s good for the consumer because it affords them more choice based on price, service, quality, and fit. It’s good for the business because it prevents complacency, necessitates innovation, and drives teams and products toward … Read More
Strengthening Your Brand Through Crisis
If you own or lead a business and your world was turned upside down in March, you weren’t alone. So many of us went from successfully growing our life’s work to laboring to save it overnight. Every day brought its share of unforeseen challenges and it seemed like any time … Read More
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