How to Handle Competition in Business

Joe SampsonBranding, Strategy

How To Handle Business Competition

I’m going to start by stating something I wholeheartedly believe: competition in business is good. It’s good for the consumer because it affords them more choice based on price, service, quality, and fit. It’s good for the business because it prevents complacency, necessitates innovation, and drives teams and products toward … Read More

Strengthening Your Brand Through Crisis

Joe SampsonBranding, Strategy

Strengthening Your Brand Though Crisis

If you own or lead a business and your world was turned upside down in March, you weren’t alone. So many of us went from successfully growing our life’s work to laboring to save it overnight. Every day brought its share of unforeseen challenges and it seemed like any time … Read More

Nu Year, Nu Look, Nu Era

Joe SampsonBranding, News, Strategy, Team, Web Design

Three years ago today we opened the doors on Nuera Marketing for the first time. Starting any business is hard and starting a marketing agency is, well, no exception. There’s a lot of competition ranging from big, well-established agencies and intentionally smaller, boutique brands to scrappy solo shops willing to … Read More

Client Spotlight: Flask & Cannon

Grant NielsenBranding, Design, Portfolio, Web Design

Flask & Cannon

As Nuera’s creative director and lead designer, I’ve definitely seen my share of interesting and unexpected graphics projects, but perhaps none more so than the visual brand that became Flask & Cannon. Established bar-owners Kurt Rogers and Matt Carson knew what they wanted but weren’t sure how to achieve it. … Read More

Client Spotlight: Sidecar

Grant NielsenBranding, Design, Portfolio, Web Design

sidecar

Before we even opened the doors on our Nuera office, we were working with our future neighbors in San Marco. Case in point is one of our very favorite local businesses, (and official company watering hole,) Sidecar. From branding to menu and web design, we’ve quietly been working behind the … Read More

When Being Quiet Makes The Right Kind of Noise

Joe SampsonBranding, Strategy

how to launch a sustainable business

We launched Nuera in February of this year with confidence in our ability to positively impact clients’ businesses but with reasonable expectations around growth trajectory and market share. In the crowded agency space, we knew it would be difficult to attract attention and position ourselves immediately as thought leaders in … Read More

How To Choose the Right Colors For Your Brand

Grant NielsenBranding, Design

how to choose the right colors for your brand

The question of how to choose the right colors for your brand is important in order to develop an effective brand identity. While design considerations like typography, placement, and imagery are all vital to capturing a company’s essence, color can often be your most powerful tool. Color uniquely communicates a … Read More

How to Build a World Class Brand

Joe SampsonBranding, Strategy

how to build a brand

Ask Google how to build a brand and the first handful of results alone will overwhelm you with advice – some good, some bad, and some ill-advised. The reliable advice a good marketer would typically give should be specific to the brand, and based on market data they’d uncover through research. But … Read More