How to Avoid Design By Committee

Grant NielsenDesign, Strategy, Team

How to Avoid Design by Committee

Too many cooks spoil the broth. Too many coaches, not enough players. A camel is just a horse designed by committee. There are so many variants of this age-old problem that you never have to reach far for an idiom. Indeed, it’s a common enough issue that most of us … Read More

How to Develop a Visual Brand Guide

Grant NielsenBranding, Design

How to Design a Brand Guide

I’m lucky to be able to do what I love for a living and brand design is at the very top of my list. However, if there were ever a delusion I would love to dispel as a brand designer, it would be that a logo is not a brand … Read More

In the Eye of the Beholder: Psychology in Design

Hailey DolanDesign

Psychology in Design

“I make things pretty.” Simple, succinct, and maybe a bit undermining, but it’s my go-to response to “So, what is it someone in marketing does, exactly?” This question was asked often at the company I worked for prior to starting my own, and after two years of listing out my … Read More

Superior Subpages: Designing Beyond the Homepage

Grant NielsenWeb Design, Design

website subpage design

There are a variety of criteria to consider when assessing the strength/health of a website design. Very often we find beautiful homepage designs that provide a great first impression but fail to deliver below the fold or into the website’s subpages. This trend seems to affect designers in all echelons … Read More

Client Spotlight: Flask & Cannon

Grant NielsenPortfolio, Branding, Design, Web Design

Flask & Cannon

As Nuera’s creative director and lead designer, I’ve definitely seen my share of interesting and unexpected graphics projects, but perhaps none more so than the visual brand that became Flask & Cannon. Established bar-owners Kurt Rogers and Matt Carson knew what they wanted but weren’t sure how to achieve it. … Read More

Client Spotlight: Sidecar

Grant NielsenPortfolio, Branding, Design, Web Design

sidecar

Before we even opened the doors on our Nuera office, we were working with our future neighbors in San Marco. Case in point is one of our very favorite local businesses, (and official company watering hole,) Sidecar. From branding to menu and web design, we’ve quietly been working behind the … Read More

How To Choose the Right Colors For Your Brand

Grant NielsenDesign, Branding

how to choose the right colors for your brand

The question of how to choose the right colors for your brand is important in order to develop an effective brand identity. While design considerations like typography, placement, and imagery are all vital to capturing a company’s essence, color can often be your most powerful tool. Color uniquely communicates a … Read More