I’m going to level with you: I used to cringe a little when I saw some brands try to co-opt a holiday for a social media post. It’s not that I disliked holidays (I’m not a monster!), it’s just that it can feel lazy when it’s not framed poorly or … Read More
How Often Should You Redesign Your Website?
There are few prouder moments for an organization than the launch of a new website design. It can take months or even years to complete the process and comes with a huge sigh of relief once it’s finally live. But before the new site is even indexed in Google, an … Read More
Standing Out: The Whos, Whys and Whats of Defining Your Company’s Unique Value
When you understand and define your company’s unique value, you’re able to clearly tell your potential clients or customers how they’ll benefit from your product or service, how that product or service will solve their problems, and most importantly, what makes your product or service different from or better than … Read More
A-Z Guide To Managing Social Media For Brands: Part II
A few years ago we wrote the first A-Z Guide to Managing Social Media For Brands to account for several universal truths that will always be applicable to social media marketing. It was one of our most visited blogs ever and like our friends out in Hollywood, we saw a … Read More
Stop Using Linktree in Your Brand’s Social Media Bios
Last year, while we were onboarding a new social media management client, they asked us to set up a custom-styled and integrated Linktree for their Instagram bio. Linktree, in case you don’t know, allows users to create a personalized and customizable mobile landing page that houses all the important links … Read More
To Niche or Not to Niche?
One of my core characteristics, which came as a direct result of my public education experience, is being well-rounded. In school, it wasn’t enough to have the best grades. If I wanted to be accepted by a university, I had to participate in a variety of extracurricular activities — to … Read More
The 4 Most Underutilized Features for Brands on Social Media
I recently read an article about how to increase Instagram engagements for a business and the first tip was to “post interesting content.” This struck me as both insanely obvious as well as being akin to saying “if you make your movie watchable, then people will go see it.”* Sure, … Read More
How to Plan Visual Content Production for Website Design
Whether it’s “wow-factor,” “POP,” or simply selling your customers’ desired future state, the creation of stunning visual imagery lies at the heart of any website design. As a marketing agency with a strong creative and web department, our mission is to convey a narrative that helps our clients declare at … Read More