March 2024 Social Media Holidays & Observances

Jack DeYoungSocial, Strategy

March 2024 Social Media Holidays & Observances

Spring is nearly here and that means there are plenty of opportunities for brands to refresh their social media content! We know how laborious it can be to try to find context for some of your social media posts so we’ve compiled this calendar of March 2024 Social Media Holidays … Read More

Small Business Marketing 101

Joe SampsonDigital Marketing, Strategy

Small Business Marketing 101

Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More

What To Ask When Planning a Photo Shoot

Agnes LopezStrategy, Team

What To Ask When Planning a Photo Shoot

As a commercial advertising and food photographer, I find it’s always nice to work with a creative director on shoots as they’re able to help guide me on their client’s needs, manage expectations, and assemble the right team. Communication is critical and we tend to believe it’s always important to … Read More

Mega Lotto Plays & the Marketing Power of Desired Future State

Joe SampsonStrategy

Mega Lotto Plays & the Marketing Power of Desired Future State

Over the last year, we’ve seen a few of the biggest lotto jackpots in history. There was the largest ever $2.04 billion Powerball jackpot won last November, the $1.08 billion Powerball jackpot won in July, and the most recent $1.58 billion Mega Millions jackpot won just last month in our … Read More

The Age of AI: Why Copywriting Still Needs a Human Touch

Tyler ReeedMessaging, Strategy

The Age of AI: Why Copywriting Still Needs a Human Touch

Much of the digital marketing world has adopted the use of ChatGPT or other artificial intelligence (AI) platforms. While the scope of writing and digital marketing has rapidly evolved, many are questioning the viability of the new technology. Though the technology is undoubtedly convenient and impressive, it has some distinct … Read More