Small Business Marketing 101

Joe SampsonOnline Marketing, Strategy

Small Business Marketing 101

Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More

How to Avoid Design By Committee

Grant NielsenDesign, Strategy, Team

How to Avoid Design by Committee

Too many cooks spoil the broth. Too many coaches, not enough players. A camel is just a horse designed by committee. There are so many variants of this age-old problem that you never have to reach far for an idiom. Indeed, it’s a common enough issue that most of us … Read More

Five Lessons Learned for Five Years of Nuera

Joe SampsonNews, Strategy, Team

5 Business Lessons Learned for Five Years at Nuera

Five years ago we opened the doors on Nuera Marketing for the first time. For the most part, it doesn’t quite feel like it’s already been five years, but this last year was, well, a little longer than most. It quickly became about survival and then finding a way to … Read More

How to Handle Competition in Business

Joe SampsonStrategy, Branding

How To Handle Business Competition

I’m going to start by stating something I wholeheartedly believe: competition in business is good. It’s good for the consumer because it affords them more choice based on price, service, quality, and fit. It’s good for the business because it prevents complacency, necessitates innovation, and drives teams and products toward … Read More

Strengthening Your Brand Through Crisis

Joe SampsonStrategy, Branding

Strengthening Your Brand Though Crisis

If you own or lead a business and your world was turned upside down in March, you weren’t alone. So many of us went from successfully growing our life’s work to laboring to save it overnight. Every day brought its share of unforeseen challenges and it seemed like any time … Read More