Five Lessons Learned for Five Years of Nuera

Joe SampsonNews, Strategy, Team

5 Business Lessons Learned for Five Years at Nuera

Five years ago we opened the doors on Nuera Marketing for the first time. For the most part, it doesn’t quite feel like it’s already been five years, but this last year was, well, a little longer than most. It quickly became about survival and then finding a way to … Read More

How to Handle Competition in Business

Joe SampsonStrategy, Branding

How To Handle Business Competition

I’m going to start by stating something I wholeheartedly believe: competition in business is good. It’s good for the consumer because it affords them more choice based on price, service, quality, and fit. It’s good for the business because it prevents complacency, necessitates innovation, and drives teams and products toward … Read More

Strengthening Your Brand Through Crisis

Joe SampsonStrategy, Branding

Strengthening Your Brand Though Crisis

If you own or lead a business and your world was turned upside down in March, you weren’t alone. So many of us went from successfully growing our life’s work to laboring to save it overnight. Every day brought its share of unforeseen challenges and it seemed like any time … Read More

Nu Year, Nu Look, Nu Era

Joe SampsonNews, Branding, Strategy, Team, Web Design

Three years ago today we opened the doors on Nuera Marketing for the first time. Starting any business is hard and starting a marketing agency is, well, no exception. There’s a lot of competition ranging from big, well-established agencies and intentionally smaller, boutique brands to scrappy solo shops willing to … Read More

When Being Quiet Makes The Right Kind of Noise

Joe SampsonStrategy, Branding

how to launch a sustainable business

We launched Nuera in February of this year with confidence in our ability to positively impact clients’ businesses but with reasonable expectations around growth trajectory and market share. In the crowded agency space, we knew it would be difficult to attract attention and position ourselves immediately as thought leaders in … Read More