Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More
How To Post About Holidays as a Brand on Social Media
‘Tis the season for Mariah Carey to make a bundle and for brands to post about holidays on social media with the same phoned-in sentiments as the year before! Given that social media trends change along with the seasons, we thought we’d update our famous blog about how to post … Read More
What To Ask When Planning a Photo Shoot
As a commercial advertising and food photographer, I find it’s always nice to work with a creative director on shoots as they’re able to help guide me on their client’s needs, manage expectations, and assemble the right team. Communication is critical and we tend to believe it’s always important to … Read More
Successfully Launching Your Small Business On Social Media
Launching your small business on social media can feel a lot like playing a game of Oregon Trail. You have the opportunity to explore new frontiers with your marketing and while unexpected challenges will arise along the way, at least you won’t have to worry about a member of your … Read More
Mega Lotto Plays & the Marketing Power of Desired Future State
Over the last year, we’ve seen a few of the biggest lotto jackpots in history. There was the largest ever $2.04 billion Powerball jackpot won last November, the $1.08 billion Powerball jackpot won in July, and the most recent $1.58 billion Mega Millions jackpot won just last month in our … Read More
The Age of AI: Why Copywriting Still Needs a Human Touch
Much of the digital marketing world has adopted the use of ChatGPT or other artificial intelligence (AI) platforms. While the scope of writing and digital marketing has rapidly evolved, many are questioning the viability of the new technology. Though the technology is undoubtedly convenient and impressive, it has some distinct … Read More
The Importance of Defining & Measuring Marketing Success
The first time we speak with a prospective client about their marketing, we obviously start by telling them how amazing we are (kidding) but we’ve also got quite a few standard questions we tend to ask them regardless of the focus of the conversation. Those questions open up important discussions … Read More
Getting Started with Google Local Services
There’s no such thing as a magic bullet when it comes to small business lead generation through digital marketing but there is one service that comes pretty close to being the metaphorical armed Houdini. It’s called Google Local Services and for service-based companies trying to cut out the middleman while … Read More
