I recently read an article about how to increase Instagram engagements for a business and the first tip was to “post interesting content.” This struck me as both insanely obvious as well as being akin to saying “if you make your movie watchable, then people will go see it.”* Sure, … Read More
How to Plan Visual Content Production for Website Design
Whether it’s “wow-factor,” “POP,” or simply selling your customers’ desired future state, the creation of stunning visual imagery lies at the heart of any website design. As a marketing agency with a strong creative and web department, our mission is to convey a narrative that helps our clients declare at … Read More
Three Lessons Leaders In Business Can Learn from the Jacksonville Jaguars
I’ve been an NFL fan for most of my life and in 2009, when I first moved to Jacksonville, I decided to go all-in on the Jaguars. I purchased season tickets, bought the gear, began attending an away game or two each season, and was even there wearing a fake … Read More
If You Build It, Will They Come?
“If you build it, they will come” certainly made for a memorable and legendary one-liner from “Field of Dreams” back in 1989, but when I recently heard it applied to a potential client’s new website, I realized how that expectation could really leave a lot to be desired. We often … Read More
How to Respond to Online Reviews
There are few things better than the flood of positivity that comes from reading a five-star review for your business. It’s online validation of all of the hard work you and your team have invested in to provide the best product or service imaginable. The inverse of that is of … Read More
From the “Express” Lane: Where Marketing Meets Customer Experience
I was recently at the grocery store and running a little late on my way to an event. With only a few items in my handbasket, all the open checkout lanes were backed up by three-to-five carts. We’ve all been there. It happens…but then I see it: the express lane. … Read More
Small Business Marketing 101
Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More
How to Avoid Design By Committee
Too many cooks spoil the broth. Too many coaches, not enough players. A camel is just a horse designed by committee. There are so many variants of this age-old problem that you never have to reach far for an idiom. Indeed, it’s a common enough issue that most of us … Read More
