For the past two years, our team has enjoyed the privilege of working with the Jacksonville Jazz Festival. Tasked with scaling the storied festival’s digital presence and delivering a sharp increase in VIP and special ticket sales, we’ve focused our efforts primarily on driving appropriate traffic to a new website … Read More
How Brands Can Use Twitter To Engage Their Audience
Twitter has been in the news a lot lately, for better or worse. Unlike more popular social networks like Facebook and Instagram, there’s a common perception of Twitter that it’s a haven for vitriolic trolling and off-kilter ramblings condensed into 140 characters. While there’s certainly some degree of validity to … Read More
How Brands Improve Organic Facebook Reach
As a brand on Facebook, it can be difficult to reach a significant number of people without spending money on advertising. You don’t have to be as rich as Croesus, but you’re going to be fighting an uphill battle to get your brand seen as often, or more often, than … Read More
How To Respond to Facebook Reviews
As a business owner, there’s no more important part of Facebook than Reviews. While you ultimately control your company’s branding through the content you post on your page, 88% of people say they trust online reviews just as much as a personal recommendation. This can be both a good and … Read More
How To Humanize Your Brand Voice On Social Media
Writing social media copy for a brand is a lot like moderating a panel discussion at a conference. On one hand, you want to be informative, but you also want to guide the conversation amongst panelists so that they’re taking the initiative to discover and discuss the core aspects of … Read More
YouTube vs. Facebook
Videos are becoming increasingly important in the online marketing space, and for good reason. 90% of purchasers say that they prefer videos to help them make their buying decisions. Videos are great for memory retention, brand transparency, and establishing trust. Once you’ve spent your marketing dollars on exceptional video ads, … Read More
The Ultimate Guide for Facebook Image Dimensions
Determining the right size for your Facebook images on both mobile and desktop can be tricky – especially as the shift continues towards more users using mobile to access social media than ever before. 51.7% of Facebook users now access the social network exclusively from a mobile device, according to … Read More
What Happens If You Ignore Your Social Media Audience?
Managing social media can be a lot of work. Strategizing around and creating the content your audience wants to see and that accurately reflects your company’s goals can be tough. Figuring out how to get your point in 140 characters or less can be challenging. Then there’s capturing and editing … Read More
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