At a time where people feel more isolated than ever before, they are turning to social media to feel a sense of connection and community that has been largely absent in the real world. If you’ve logged in to Twitter at any point in the last year then you know … Read More
How To Post About Holidays as a Brand on Social Media
I’m going to level with you: I personally cringe when I see brands try to co-opt a holiday for a social media post. It’s not that I dislike holidays (I’m not a monster!), it’s just that it can feel lazy when it’s not relevant for the particular brand. People are … Read More
Analytics Should Influence Content
Last year we published a blog outlining the A-Z’s of social media and it turned out to be one of our most-read posts of the year. While the nature of social media marketing is inherently fluid, data is unequivocally static which makes it a marketer’s best resource. We thought we’d … Read More
An A-Z Guide to Social Media Basics for Brands and Businesses
Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
How to Remove False, Negative Reviews from Google and Facebook
In the same way a positive online review serves as the highest endorsement to a prospective customer, a negative review can have the opposite effect. So what recourse does a brand have when someone leaves a demonstrably false, negative review on Google or Facebook? It can be incredibly frustrating just … Read More
A Guide To Social Media Do’s And Don’ts for Brands and Businesses
Managing social media accounts for a brand can be a complicated task. There are multiple unique platforms to manage, content and voice styles to consider, and if successful, you basically end up on call for customer inquiries 24/7. While it can seem daunting, social media management for your business can … Read More
Client Spotlight: Kathy’s Table
We’ve managed social media for Kathy’s Table for nearly a year now and during that time we’ve not only grown their social presence significantly, we’ve also developed a firm grasp on the messaging that engages their customer community. When we learned that they typically experience a downturn during the summer … Read More
How Brands Can Use Twitter To Engage Their Audience
Twitter has been in the news a lot lately, for better or worse. Unlike more popular social networks like Facebook and Instagram, there’s a common perception of Twitter that it’s a haven for vitriolic trolling and off-kilter ramblings condensed into 140 characters. While there’s certainly some degree of validity to … Read More
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