I recently read an article about how to increase Instagram engagements for a business and the first tip was to “post interesting content.” This struck me as both insanely obvious as well as being akin to saying “if you make your movie watchable, then people will go see it.”* Sure, … Read More
Taking It Personally (Again) in 2022
I recently wrote about how to respond to online reviews (fun!) and I’m sure discerning readers detected some subtext in the sections about negative reviews that I didn’t overtly spell out but certainly didn’t shy away from. Look, it sucks having to respond to negative reviews and comments when they’re … Read More
How to Respond to Online Reviews
There are few things better than the flood of positivity that comes from reading a five-star review for your business. It’s online validation of all of the hard work you and your team have invested in to provide the best product or service imaginable. The inverse of that is of … Read More
Effective Social Media Targeting For Brands & Businesses
I recently went back through the Nuera blog catacombs (it just sounds more mysterious than “archives”) to read our A-Z Guide to Social Media Marketing and its subsequent follow-up about the importance of social media analytics. It dawned on me that two sentences about the importance of correctly targeting your … Read More
Building Community for Brands on Social Media
At a time where people feel more isolated than ever before, they are turning to social media to feel a sense of connection and community that has been largely absent in the real world. If you’ve logged in to Twitter at any point in the last year then you know … Read More
How To Post About Holidays as a Brand on Social Media
I’m going to level with you: I personally cringe when I see brands try to co-opt a holiday for a social media post. It’s not that I dislike holidays (I’m not a monster!), it’s just that it can feel lazy when it’s not relevant for the particular brand. People are … Read More
Analytics Should Influence Content
Last year we published a blog outlining the A-Z’s of social media and it turned out to be one of our most-read posts of the year. While the nature of social media marketing is inherently fluid, data is unequivocally static which makes it a marketer’s best resource. We thought we’d … Read More
An A-Z Guide to Social Media Basics for Brands and Businesses
Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
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