How to Plan Visual Content Production for Website Design

Grant NielsenStrategy, Web Design

How to Plan Visual Content Production for Website Design

Whether it’s “wow-factor,” “POP,” or simply selling your customers’ desired future state, the creation of stunning visual imagery lies at the heart of any website design. As a marketing agency with a strong creative and web department, our mission is to convey a narrative that helps our clients declare at … Read More

If You Build It, Will They Come?

Joe SampsonOnline Marketing, Strategy, Web Design

If You Build It, Will They Come?

“If you build it, they will come” certainly made for a memorable and legendary one-liner from “Field of Dreams” back in 1989, but when I recently heard it applied to a potential client’s new website, I realized how that expectation could really leave a lot to be desired. We often … Read More

8 Do’s & Don’ts of Web Design for Small Business

Grant NielsenOnline Marketing, Web Design

Do's & Don'ts of Web Design for Small Business

As creatives at a digital marketing agency, we know well the risk and reward scenario a new website typically represents for a small business. The investment in a new website needs to prove value by providing a favorable, effective user experience for one’s customers. Indeed, most small business websites have … Read More

The Utility of Minimalism in Web Design

Grant NielsenWeb Design

minimalism in web design

At its heart, this post is a discussion about how to improve user experience on the web, however, I want to zero-in on a single element of that ever-advancing school of thought: the utility of minimalism in web design. I’ve been mulling over this subject in my head for a … Read More

Superior Subpages: Designing Beyond the Homepage

Grant NielsenWeb Design, Design

website subpage design

There are a variety of criteria to consider when assessing the strength/health of a website design. Very often we find beautiful homepage designs that provide a great first impression but fail to deliver below the fold or into the website’s subpages. This trend seems to affect designers in all echelons … Read More

What You Should Expect From Your New Website Design

Joe SampsonWeb Design

new website design

Our sales process for a new website client often starts with the client planning to update an outdated and/or ineffective website without knowing what they should really expect of the new website design. In an ever-evolving digital world, that’s perfectly normal. Those expectations are not only abundant and shifting, they … Read More

Nu Year, Nu Look, Nu Era

Joe SampsonNews, Branding, Strategy, Team, Web Design

Three years ago today we opened the doors on Nuera Marketing for the first time. Starting any business is hard and starting a marketing agency is, well, no exception. There’s a lot of competition ranging from big, well-established agencies and intentionally smaller, boutique brands to scrappy solo shops willing to … Read More

Client Spotlight: Flask & Cannon

Grant NielsenPortfolio, Branding, Design, Web Design

Flask & Cannon

As Nuera’s creative director and lead designer, I’ve definitely seen my share of interesting and unexpected graphics projects, but perhaps none more so than the visual brand that became Flask & Cannon. Established bar-owners Kurt Rogers and Matt Carson knew what they wanted but weren’t sure how to achieve it. … Read More