How Often Should You Redesign Your Website?

Grant NielsenStrategy, Web Design

How Often Should You Redesign Your Website?

There are few prouder moments for an organization than the launch of a new website design. It can take months or even years to complete the process and comes with a huge sigh of relief once it’s finally live. But before the new site is even indexed in Google, an … Read More

How to Plan Visual Content Production for Website Design

Grant NielsenStrategy, Web Design

How to Plan Visual Content Production for Website Design

Whether it’s “wow-factor,” “POP,” or simply selling your customers’ desired future state, the creation of stunning visual imagery lies at the heart of any website design. As a marketing agency with a strong creative and web department, our mission is to convey a narrative that helps our clients declare at … Read More

If You Build It, Will They Come?

Joe SampsonDigital Marketing, Strategy, Web Design

If You Build It, Will They Come?

“If you build it, they will come” certainly made for a memorable and legendary one-liner from “Field of Dreams” back in 1989, but when I recently heard it applied to a potential client’s new website, I realized how that expectation could really leave a lot to be desired. We often … Read More

The Utility of Minimalism in Web Design

Grant NielsenWeb Design

minimalism in web design

At its heart, this post is a discussion about how to improve user experience on the web, however, I want to zero-in on a single element of that ever-advancing school of thought: the utility of minimalism in web design. I’ve been mulling over this subject in my head for a … Read More

Superior Subpages: Designing Beyond the Homepage

Grant NielsenWeb Design, Design

website subpage design

There are a variety of criteria to consider when assessing the strength/health of a website design. Very often we find beautiful homepage designs that provide a great first impression but fail to deliver below the fold or into the website’s subpages. This trend seems to affect designers in all echelons … Read More