How to Build a World Class Brand

Joe SampsonBranding, Strategy

how to build a brand

Ask Google how to build a brand and the first handful of results alone will overwhelm you with advice – some good, some bad, and some ill-advised. The reliable advice a good marketer would typically give should be specific to the brand, and based on market data they’d uncover through research. But … Read More

How Much Should I Pay for Social Media Management?

Joe SampsonSocial

How Much Should I Pay for Social Media Management?

In the months we spent researching and preparing to launch our marketing agency, we dedicated significant time to identifying the ways in which we wanted to differentiate within our market. As one example, we have an amazing social media management team, but so do a lot of other agencies. What … Read More