Determining the right size for your Facebook images on both mobile and desktop can be tricky – especially as the shift continues towards more users using mobile to access social media than ever before. 51.7% of Facebook users now access the social network exclusively from a mobile device, according to VentureBeat. This makes it more important now than ever to ensure that your cover image, profile picture, timeline posts, and link images are sized correctly for both mobile and desktop within the Facebook image safe zone requirements.
While it’s important for both brands and individuals to create a great impression by sizing their Facebook posts correctly, the Facebook Ad police have one more trick up their sleeves for brands. Per Facebook’s ad guidelines, boosted (promoted) posts must have less than 20% text in them. While this can be a major inconvenience, Facebook has a good reason. The human brain can process images 60,000 times faster than reading, and only 20% of what is read is retained. Thankfully, Facebook offers a text overlay tool that will help you determine your text usage before your ad is deployed, and it’s a great way to ensure that you don’t overdo it.
Below you can find everything you need to ensure that your posts are sized correctly in our Ultimate Guide for Facebook Image Dimensions. We recommend that you bookmark it, since it’s updated regularly.