Is there anything more insufferable than a self-proclaimed “social media expert” posting some ridiculous quote like “Be the hashtag you want to see in the world?” I submit that there is not. If you’re like me, then you hate reading social media how-to guides because they all fundamentally say the … Read More
Nu Year, Nu Look, Nu Era
Three years ago today we opened the doors on Nuera Marketing for the first time. Starting any business is hard and starting a marketing agency is, well, no exception. There’s a lot of competition ranging from big, well-established agencies and intentionally smaller, boutique brands to scrappy solo shops willing to … Read More
When Being Quiet Makes The Right Kind of Noise
We launched Nuera in February of this year with confidence in our ability to positively impact clients’ businesses but with reasonable expectations around growth trajectory and market share. In the crowded agency space, we knew it would be difficult to attract attention and position ourselves immediately as thought leaders in … Read More
How To Disagree With A Client
Running any new business is hard, and a startup agency is no exception. There are typical challenges around business development, revenue, and organizational framework, but perhaps the most prevalent is one presented within an essential agency function – client service. The idea of client service seems simple enough, right? Be … Read More
How to Build a World Class Brand
Ask Google how to build a brand and the first handful of results alone will overwhelm you with advice – some good, some bad, and some ill-advised. The reliable advice a good marketer would typically give should be specific to the brand, and based on market data they’d uncover through research. But … Read More
