Infographic: How to Decide Which Social Media Outlet to Use

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how to decide which social media outlet to use

Learning how to decide which social media outlet to use can be tricky. There are currently more than 3 billion social media accounts out there, and the social media outlets that they are housed on say a lot more about a user than you might think.

Whether you are using social media for a brand or an event, here are some key takeaways:

  • Facebook: With more users than any other social media platform, Facebook is arguably the best social media platform to use. There are restraints on the amount of users that see your posts without paid ads, but Facebook’s paid ads should already be an integral part of any social media strategy.
  • Twitter: Over 20% of internet users use twitter, and it’s an important tool for customer service. Want to know how to find customers on social media? Twitter is a great start. Once you realize that hashtags are just like typing a keywords into a search engine, you’ll find that it’s easier than ever to discover potential customers who love #mochalattes. Just try not to use over 2 hashtags in your own tweets.
  • Instagram: Instagram is like a visual version of Twitter, and while it’s not as large as Facebook, it’s an extremely important tool in most industries including events, bakeries, restaurants, and coffee shops. If your brand produces something that people like to look at, chances are you should be on instagram. Wondering how to increase sales? Instagram is also a great tool to increase e-commerce traffic.
  • Pinterest: Want to learn how to increase traffic to your blog on social media? Pinterest is a great start! 31% of online users use Pinterest to peak their interests in useful blogs, recipes, fashion, and design. Wondering who’s using Pinterest? 44% of Pinterest users are female.
  • LinkedIn: Have you ever wondered which social media account has the most wealthy users? LinkedIn has more wealthy, college educated users than any other social media platform. LinkedIn is a great place to establish a personal professional brand, develop rapport, get introduced to key decision makers, and find top talent to hire.
  • Google+: What good is Google+? A lot of good for SEO. A little activity on Google+ is great for establishing a better rank in, the most popular search engine.
  • YouTube: While most brands aren’t using YouTube, most of it’s users access the site for over 40 minutes at a time. If you’re trying to decide the best website to post videos that can go viral, YouTube is the place to be.
  • Periscope: What is Periscope? Periscope is a live video social media application that gained a lot of traction in 2015. If you have a story to tell on video and want to share it with other locals, you should be on Periscope. Just make sure that your target demographic fits their under 25 crowd.
  • Snapchat: Wondering what the best social media tool is for reaching teenagers? Look no further than Snapchat. A whopping 71% of Snapchat users are female.

What are your ideal demographics? What is your target age group, sex, average income, and where are they located? Accurately answering these questions are the first step to a great social media strategy. To help discover how to find which social media outlet to use, it’s important to review the demographics for the most popular social media outlets in the United States along with their key demographics.

How to Decide Which Social Media Outlet to Use