Job Posting: Content Creator

Joe SampsonNews

content designer

Nuera is a boutique marketing agency in Jacksonville, Florida. We take an audience-driven approach in everything we do from brand development and website design to social media and communications. We know that building something based on our personal preferences, or even our clients’ preferences, won’t always drive traffic or increase … Read More

Thank You For A Great First Year

Joe SampsonNews

first year

One year ago today, we opened the door on Nuera Marketing for the first time. I’m not going to sugarcoat this…the place was a mess. But in one week, our team had cleaned, repaired, painted, furnished, and really transformed the space into a client-ready office we could be proud of. … Read More

When Being Quiet Makes The Right Kind of Noise

Joe SampsonBranding, Strategy

how to launch a sustainable business

We launched Nuera in February of this year with confidence in our ability to positively impact clients’ businesses but with reasonable expectations around growth trajectory and market share. In the crowded agency space, we knew it would be difficult to attract attention and position ourselves immediately as thought leaders in … Read More

How To Disagree With A Client

Joe SampsonStrategy

How To Disagree With A Client

Running any new business is hard, and a startup agency is no exception. There are typical challenges around business development, revenue, and organizational framework, but perhaps the most prevalent is one presented within an essential agency function – client service. The idea of client service seems simple enough, right? Be … Read More

How to Build a World Class Brand

Joe SampsonBranding, Strategy

how to build a brand

Ask Google how to build a brand and the first handful of results alone will overwhelm you with advice – some good, some bad, and some ill-advised. The reliable advice a good marketer would typically give should be specific to the brand, and based on market data they’d uncover through research. But … Read More

How Much Should I Pay for Social Media Management?

Joe SampsonSocial

How Much Should I Pay for Social Media Management?

In the months we spent researching and preparing to launch our marketing agency, we dedicated significant time to identifying the ways in which we wanted to differentiate within our market. As one example, we have an amazing social media management team, but so do a lot of other agencies. What … Read More