The social media landscape sure has changed over this past year which means brands need to find inventive ways to engage their audiences during the holidays. While this often means changing your visuals and your audience targeting, there are still evergreen strategies that are effective at engaging your audience around … Read More
December 2024 Social Media Holidays & Observances
‘Tis the season for social media managers for brands and businesses to scramble while compiling a cogent plan for the holiday season. There’s a lot of nuance that goes into posting on social media during the holidays and lucky for you, we wrote a fairly extensive blog about it that … Read More
November 2024 Social Media Holidays & Observances
It’s no secret that November is going to be an extraordinarily important month both online and offline. It promises to be a divisive time on social media and that will only escalate if the rumors prove to be founded in truth. That’s right, if Taylor Swift announces Reputation (Taylor’s Version) … Read More
October 2024 Social Media Holidays & Observances
It’s starting to feel like fall outside as we enter October and while the leaves may be beginning to fall, we’ve stepped up with yet another calendar of social media holidays and observances for brands and businesses. October is about so much more than “spooky season” and the pumpkin spice-ification … Read More
Small Business Marketing 101
Small business marketing doesn’t have to be small but it should be efficient and it should deliver sustainable growth. In order to achieve those things, there’s a bit of an order of operations that needs to be observed. From company culture to customer experience, there are countless things you need … Read More
The Ethics of Generative AI in Commercial Design
Generative AI has already transformed our world in what feels like the blink of an eye. From the simple ability to add margin to the edge of a photograph to drafting an entire college term paper, most of us are clamoring to keep up against the blinding pace of advancement. … Read More
The Importance of Defining & Measuring Marketing Success
The first time we speak with a prospective client about their marketing, we obviously start by telling them how amazing we are (kidding) but we’ve also got quite a few standard questions we tend to ask them regardless of the focus of the conversation. Those questions open up important discussions … Read More
Getting Started with Google Local Services
There’s no such thing as a magic bullet when it comes to small business lead generation through digital marketing but there is one service that comes pretty close to being the metaphorical armed Houdini. It’s called Google Local Services and for service-based companies trying to cut out the middleman while … Read More
