Digital Marketing Strategies Blog
Welcome to NuView, where Nuera's digital marketing experts share fresh perspectives, innovative strategies, and insider insights to help your brand thrive in today's dynamic landscape. From social media trends to creative campaigns, we're here to spark ideas, challenge conventions, and guide you through the ever-changing world of digital marketing.
A Negative Online Review is an Opportunity for your Brand
Your brand is ultimately defined by your customers’ experiences, so it’s critical to think of negative online reviews as opportunities to strengthen that brand.
October 2025 Social Media Holidays & Observances
We've done the legwork and compiled a comprehensive list of October 2025 social media holidays and included helpful context for each day (plus a few jokes)!
How To Post About Holidays as a Brand on Social Media
Posting about holidays as a brand on social media should be done by considering the relevance to your existing and desired audiences.
The Complete Guide to 2025 Social Media Holidays for Brands
Unlike other calendars for 2025 social media holidays, we’ve included the all the context, resources, and hashtags for every social media holiday in 2025!
Small Business Marketing 101
Small business marketing should be efficient and deliver sustainable growth. Here are the most critical steps every small business owner should consider.
How To Post About Holidays as a Brand on Social Media
Posting about holidays as a brand on social media should be done by considering the relevance to your existing and desired audiences.
The Ethics of Generative AI in Commercial Design
Nuera's creative director explores the ethics of generative AI in commercial design and how it may shape our attitudes and creative efforts in this new era.
The Importance of Defining & Measuring Marketing Success
Defining and measuring marketing success against specific goals is critical but measuring it against your larger vision for the brand is equally important.
Getting Started with Google Local Services
While you’re likely familiar with Google Ads, we’re taking a deeper look into everything you need to know about getting started with Google Local Services.
The Evolution of Social Media Content Design
In this article, we take a look back at how far the evolution of social media content design has come and where it's headed.
A-Z Guide To Managing Social Media For Brands: Part II
In 2019, we wrote the first A-Z Guide to Managing Social Media For Brands which was a big success. Now we're back with an update to our most popular post!
Client Spotlight: Shrimp Shack
Since Spring of 2019, Nuera has been helped redevelop and deploy the entire visual brand for Shrimp Shack--a thriving fast casual seafood chain in Jacksonville.
Stop Using Linktree in Your Brand’s Social Media Bios
Stop using Linktree and giving valuable social media referral traffic away to third-party sites. Take control of your brand with a custom on-site solution.
The 4 Most Underutilized Features for Brands on Social Media
While creating great content will always be vital for social media success, here are 4 underutilized social media features for brands and businesses.
Taking It Personally (Again) in 2022
Our digital director explains why he takes negative reviews for our clients personally and offers solutions to mitigate that initial of frustration.
If You Build It, Will They Come?
“If you build it, they will come” certainly made for a legendary one-liner from “Field of Dreams” back in 1989, but what’s that got to do with websites?
How to Respond to Online Reviews
We’ve compiled this guide on how to respond to online reviews so that you know precisely how to emphasize enthusiasm or challenge an inaccuracy accordingly.
8 Do’s & Don’ts of Web Design for Small Business
From applying best practices to setting expectations about the process, we’ve compiled 8 of the most vital do’s & don’ts of web design for small businesses.
