I’m lucky to be able to do what I love for a living and brand design is at the very top of my list. However, if there were ever a delusion I would love to dispel as a brand designer, it would be that a logo is not a brand … Read More
The Utility of Minimalism in Web Design
At its heart, this post is a discussion about how to improve user experience on the web, however, I want to zero-in on a single element of that ever-advancing school of thought: the utility of minimalism in web design. I’ve been mulling over this subject in my head for a … Read More
Superior Subpages: Designing Beyond the Homepage
There are a variety of criteria to consider when assessing the strength/health of a website design. Very often we find beautiful homepage designs that provide a great first impression but fail to deliver below the fold or into the website’s subpages. This trend seems to affect designers in all echelons … Read More
Client Spotlight: Flask & Cannon
As Nuera’s creative director and lead designer, I’ve definitely seen my share of interesting and unexpected graphics projects, but perhaps none more so than the visual brand that became Flask & Cannon. Established bar-owners Kurt Rogers and Matt Carson knew what they wanted but weren’t sure how to achieve it. … Read More
Six Things to Consider When Writing for the Internet
If you have a company website, chances are you’re going to have to do some copywriting at some point in your career. In fact, you’re probably going to have to do it a lot. Whether it’s an automated customer service email, a personal bio for your team page, a tweet, … Read More
Client Spotlight: Sidecar
Before we even opened the doors on our Nuera office, we were working with our future neighbors in San Marco. Case in point is one of our very favorite local businesses, (and official company watering hole,) Sidecar. From branding to menu and web design, we’ve quietly been working behind the … Read More
How To Choose the Right Colors For Your Brand
The question of how to choose the right colors for your brand is important in order to develop an effective brand identity. While design considerations like typography, placement, and imagery are all vital to capturing a company’s essence, color can often be your most powerful tool. Color uniquely communicates a … Read More
7 of the Top Web Trends in 2016
In 2015, the web saw mobile access edge past desktop usage for the first time ever. This has massively impacted the designers of the world, who have rushed to adapt to the quickly shifting landscape. Now we set our sights on developing a mobile-first mentality, as we examine 7 of … Read More
