Much of the digital marketing world has adopted the use of ChatGPT or other artificial intelligence (AI) platforms. While the scope of writing and digital marketing has rapidly evolved, many are questioning the viability of the new technology. Though the technology is undoubtedly convenient and impressive, it has some distinct … Read More
The Importance of Defining & Measuring Marketing Success
The first time we speak with a prospective client about their marketing, we obviously start by telling them how amazing we are (kidding) but we’ve also got quite a few standard questions we tend to ask them regardless of the focus of the conversation. Those questions open up important discussions … Read More
Getting Started with Google Local Services
There’s no such thing as a magic bullet when it comes to small business lead generation through digital marketing but there is one service that comes pretty close to being the metaphorical armed Houdini. It’s called Google Local Services and for service-based companies trying to cut out the middleman while … Read More
How Often Should You Redesign Your Website?
There are few prouder moments for an organization than the launch of a new website design. It can take months or even years to complete the process and comes with a huge sigh of relief once it’s finally live. But before the new site is even indexed in Google, an … Read More
Standing Out: The Whos, Whys and Whats of Defining Your Company’s Unique Value
When you understand and define your company’s unique value, you’re able to clearly tell your potential clients or customers how they’ll benefit from your product or service, how that product or service will solve their problems, and most importantly, what makes your product or service different from or better than … Read More
A-Z Guide To Managing Social Media For Brands: Part II
A few years ago we wrote the first A-Z Guide to Managing Social Media For Brands to account for several universal truths that will always be applicable to social media marketing. It was one of our most visited blogs ever and like our friends out in Hollywood, we saw a … Read More
Stop Using Linktree in Your Brand’s Social Media Bios
Last year, while we were onboarding a new social media management client, they asked us to set up a custom-styled and integrated Linktree for their Instagram bio. Linktree, in case you don’t know, allows users to create a personalized and customizable mobile landing page that houses all the important links … Read More
To Niche or Not to Niche?
One of my core characteristics, which came as a direct result of my public education experience, is being well-rounded. In school, it wasn’t enough to have the best grades. If I wanted to be accepted by a university, I had to participate in a variety of extracurricular activities — to … Read More
