We’ve all heard some variation of a resonant quote about the power of letting go which reminds us that, “the more we let go of the things that weigh us down, the higher we can fly.” For some reason, this has always summoned the ever-exquisite flight of a hot air … Read More
What To Ask When Planning a Photo Shoot
As a commercial advertising and food photographer, I find it’s always nice to work with a creative director on shoots as they’re able to help guide me on their client’s needs, manage expectations, and assemble the right team. Communication is critical and we tend to believe it’s always important to … Read More
The Importance of Defining & Measuring Marketing Success
The first time we speak with a prospective client about their marketing, we obviously start by telling them how amazing we are (kidding) but we’ve also got quite a few standard questions we tend to ask them regardless of the focus of the conversation. Those questions open up important discussions … Read More
Three Lessons Leaders In Business Can Learn from the Jacksonville Jaguars
I’ve been an NFL fan for most of my life and in 2009, when I first moved to Jacksonville, I decided to go all-in on the Jaguars. I purchased season tickets, bought the gear, began attending an away game or two each season, and was even there wearing a fake … Read More
Taking It Personally (Again) in 2022
I recently wrote about how to respond to online reviews (fun!) and I’m sure discerning readers detected some subtext in the sections about negative reviews that I didn’t overtly spell out but certainly didn’t shy away from. Look, it sucks having to respond to negative reviews and comments when they’re … Read More
How to Avoid Design By Committee
Too many cooks spoil the broth. Too many coaches, not enough players. A camel is just a horse designed by committee. There are so many variants of this age-old problem that you never have to reach far for an idiom. Indeed, it’s a common enough issue that most of us … Read More
Five Lessons Learned for Five Years of Nuera
Five years ago we opened the doors on Nuera Marketing for the first time. For the most part, it doesn’t quite feel like it’s already been five years, but this last year was, well, a little longer than most. It quickly became about survival and then finding a way to … Read More
Lucrative Launches, Social Successes, and Rave Reviews
As Nuera turns four, we took some time to reflect on and recognize just a few of our favorite and most effective client launches, social campaigns, and reviews from year four.
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