I’m writing this on the two-year anniversary of my decision to take a job as digital director at Nuera Marketing. As I read the Facebook post I wrote that day, I can’t help but remember the confluence of emotions I felt at the time–a melange of excitement, anxiety, and abject … Read More
A Guide To Social Media Do’s And Don’ts for Brands and Businesses
Managing social media accounts for a brand can be a complicated task. There are multiple unique platforms to manage, content and voice styles to consider, and if successful, you basically end up on call for customer inquiries 24/7. While it can seem daunting, social media management for your business can … Read More
Bad Haircuts and Bottom Lines: My First Year with Nuera
In the fall of 2016, I’d spent the previous five years working for two very large companies that were entrenched and successful within their respective space. Before that, I’d worked at a startup that went from a bunch of college kids in a dorm room to one that employed over … Read More
Client Spotlight: Kathy’s Table
We’ve managed social media for Kathy’s Table for nearly a year now and during that time we’ve not only grown their social presence significantly, we’ve also developed a firm grasp on the messaging that engages their customer community. When we learned that they typically experience a downturn during the summer … Read More
What I’ve Learned at Nuera Marketing
Have you ever seen an old friend after a long period of time and been surprised that they look completely different than you remembered them? That’s how I feel when I think about the time before I started work at Nuera. I haven’t grown a slight paunch and I still … Read More
How Brands Can Use Twitter To Engage Their Audience
Twitter has been in the news a lot lately, for better or worse. Unlike more popular social networks like Facebook and Instagram, there’s a common perception of Twitter that it’s a haven for vitriolic trolling and off-kilter ramblings condensed into 140 characters. While there’s certainly some degree of validity to … Read More
How Brands Improve Organic Facebook Reach
As a brand on Facebook, it can be difficult to reach a significant number of people without spending money on advertising. You don’t have to be as rich as Croesus, but you’re going to be fighting an uphill battle to get your brand seen as often, or more often, than … Read More
How To Humanize Your Brand Voice On Social Media
Writing social media copy for a brand is a lot like moderating a panel discussion at a conference. On one hand, you want to be informative, but you also want to guide the conversation amongst panelists so that they’re taking the initiative to discover and discuss the core aspects of … Read More
