When Being Quiet Makes The Right Kind of Noise

Joe SampsonBranding, Strategy

how to launch a sustainable business

We launched Nuera in February of this year with confidence in our ability to positively impact clients’ businesses but with reasonable expectations around growth trajectory and market share. In the crowded agency space, we knew it would be difficult to attract attention and position ourselves immediately as thought leaders in … Read More

How To Humanize Your Brand Voice On Social Media

Jack DeYoungSocial

authentic social media marketing

Writing social media copy for a brand is a lot like moderating a panel discussion at a conference. On one hand, you want to be informative, but you also want to guide the conversation amongst panelists so that they’re taking the initiative to discover and discuss the core aspects of … Read More

YouTube vs. Facebook

Social MediaOnline Marketing, Social

YouTube vs. Facebook

Videos are becoming increasingly important in the online marketing space, and for good reason. 90% of purchasers say that they prefer videos to help them make their buying decisions. Videos are great for memory retention, brand transparency, and establishing trust. Once you’ve spent your marketing dollars on exceptional video ads, … Read More

How To Disagree With A Client

Joe SampsonStrategy

How To Disagree With A Client

Running any new business is hard, and a startup agency is no exception. There are typical challenges around business development, revenue, and organizational framework, but perhaps the most prevalent is one presented within an essential agency function – client service. The idea of client service seems simple enough, right? Be … Read More